What is KLEVU?
Klevu is a powerful search and merchandising tool that has gained massive popularity in the e-commerce industry over the years. Klevu is an AI-powered search optimization platform
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What is Klevu?
Klevu is an AI-powered search, merchandising, and product discovery platform designed specifically for e-commerce businesses. This is evident in its recent “Advanced Integration with Klaviyo for Personalized, Omnichannel E-commerce Experiences.”
Klevu is MACH-certified, and whether your tech ecosystem involves a monolithic suite or a MACH architecture, the platform fits in just fine. Let's not forget to mention its super-fast and agile AI-driven merchandising tools—which we will discuss later in this article.
What is Klevu Category Merchandising?
Klevu category merchandising is a feature that lets you optimize category pages to improve and maximize conversion rates. Suppose you own an online fashion store named Trendy Threads. You have a category called "Women's Dresses," and you want to improve your shopper's UX and boost conversions for this category.
With Klevu, you can do this easily by adjusting the order in which products appear on the "Women's Dresses" category page, identifying top-selling dresses, seasonal trends, or high-margin items based on analytics and customer preferences, and arranging these items strategically to grab the attention of visitors as soon as they land on the category page. This is similar to the “Algolia Recommend” feature.
Who uses Klevu?
Klevu boasts of over 3k customers globally. Klevus customer profiles include complex B2C retailers (Toolstop, Made.com, etc.), high-volume retailers, B2B retailers, businesses with complex product catalogs, brands focused on personalized customer experience, and more
Let’s discuss some of these customers and how Klevu has improved its user search and product discovery experience.
Lazy Oaf: Lazy Oaf is an indie streetwear brand based in London. Klevu helps the brand by providing an improved personalized experience for its customers. Through the usage of Klevu's Trustpilot integration, Lazy Oaf presents the most fitting products in search results to its visitors. During the evaluation phase, they experienced a 23% upturn in revenue generated from search-related inquiries and a 16% boost in the conversion rate. Read the case study.
Monrovia: Monrovia is a B2B plant wholesaler that sells garden plants to customers online. After implementing Klevu, Monrovia saw a 50% increase in site searches, with a significant reduction in “no result” searches. Read the case study.
Why is Klevu a good choice for e-commerce Businesses?
Klevu is a leading search, merchandising, and product discovery platform. Let’s find out why:
AI-powered search and discovery: Klevu is heavily AI-powered. Most features in Klevu are built around AI, from search to product recommendation and product discovery. The AI uses ML to improve search results based on clicks and past purchases.
Merchandising and personalization: Klevu is quite a good solution for merchandising, offering products such as AI merchandising and visual merchandising landing page builder. Another great feature is its recommendation engine. With this feature, Klevu can recommend products to shoppers based on their past behavior, interests, and purchase history.
Real-time Insights and Analytics: Klevu’s has a great analytic feature that lets you check the average click-through rate of products across all the category pages, check the total views and sales generated from each category page, and even boost your products using rule-based category merchandising.
Scalability and performance: Klevu is a highly scalable solution that can meet the needs of even the largest e-commerce businesses. In fact, Klevu's cloud-based infrastructure can handle millions of users and transactions per day.
Also, its MACH architecture is designed for seamless integrations with existing tech stacks and third-party e-commerce solutions/platforms. Think Optimizely, Elastic Path, and more.
Great support for Headless Integrations: Klevu's headless integration capabilities make it easy for developers to integrate with any popular front-end framework of their choice, such as React, Next, Vue, Angular, Solid.js, and more.
An example of Klevu headless integration is Toteme. We Make Website (WMW), a Shopify web design agency, used Klevu JSv2 API to design Toteme’s search result overlay. Read more.
E-commerce Features of Klevu
Let’s look at Klevu's e-commerce features.
Klevu MOI Search & Chat with OpenAI
Nilai Oza, co-founder and CEO of Klevu at “A festival of discovery,” talked about Klevu MOI search and chat feature, a “conversational shopping assistant” AI search tool. The tool is built using a blend of Klevu AI and Open AI to deliver a stunning personalized experience for customers. The more a user interacts with the chatbot, the more it learns and returns more unique responses.
For example, a shopper might ask MOI for recommendations on the most popular skincare products for sensitive skin, and MOI would use its indexed data to provide relevant suggestions and guidance.
Complex Product Data Handling
Klevu's ability to handle complex product data is an impressive feature. Let’s look at some of the ways it does this:
Product Variant Handling: Klevu is great when it comes to managing product variants. In eCommerce platforms, there are different types of products, such as simple, bundle, configurable, etc. For configurable products, which usually have multiple variants characterized by different attribute values (like color, size, material, etc.), Klevu provides efficient handling and indexing.
Configurable products: By default, users see every option for a simple product. However, they can choose to show only the configurable products and still automatically inherit the image of the important simple products. You can even show how many choices there are or add pictures of each option directly in the search results. This works for any kind of product variation, making shopping faster and easier for your customers.
Customer-specific pricing and availability: Klevu’s seamless integration with Magneto makes it easy to set pricing and availability for specific customers of interest. Imagine you have a shop with special customers, like businesses buying products in bulk. You can easily set different prices and show different products for these special customers compared to your regular shoppers. This is like having a secret price list for your special customers, letting you offer them discounts or show them exclusive products.
Product Labels and SKU Search: Klevu can replicate product labels or overlays on product cards. The platform also allows for SKU (Stock Keeping Unit)-level search. This means that you can search for products more directly using their SKU number.
Klevu Search Insights
So, you love well-detailed insights for more informed decisions? Klevu provides this with its Search Insights feature that helps with SEO and promotional campaigns. Also, depending on your paid subscription, you can see the search insights of the last 365 days.
Image Source: Klevu
Email Analytics Report
One unique out-of-the-box feature of Klevu I haven't seen in other search and merch software is its Email Analytics Report capabilities. Klevu automatically sends daily search analytics reports to your registered email ID. There’s also the option to add or remove email IDs. This way, you are up to date on everything that happens at your online store. Some of the sent reports include:
Most Searched Product
Top Searched Location
Number of Unique Shoppers
Total Search Queries
Top Popular keywords, etc
Multilingual Capabilities
As a powerful AI search and merchandising tool, it is no surprise that Klevu utilizes NLP and localized ML to understand just anything shoppers want in almost any language. Klevu site search features like word boundaries, stopwords, partial match, etc, are supported in many languages.
Faceted Navigation
Klevu Faceted Navigation is a powerful tool that allows shoppers to filter and refine their search results based on specific criteria. Klevu faceted navigation is based on a set of predefined filters that are applied to search results. When a shopper filters their search results, only the products that match the selected filters will be displayed. This can help shoppers to quickly find the products they are looking for and improve their overall shopping experience.
Klevu faceted navigation can be used with various facets, including:
Categories: This allows shoppers to filter their results by category.
Brands: This allows shoppers to filter their results by brand.
Custom fields: Merchants can create custom facets for their products.
Product attributes: This includes attributes such as color, size, and price.
Displaying facets in the search overlay is easy on Klevu. You can select from various pre-defined layouts to display an array of information within the search overlay from the Klevu Merchant Center dashboard. Alternatively, you can construct your custom layout using Klevu's powerful APIs.
Predictive Autocomplete
Image Source: Klevu
Klevu Predictive Autocomplete is completely based on machine learning and NLP for analyzing user search behavior and product data to provide real-time suggestions as users type their search queries. This intelligent autocomplete feature has several capabilities, including:
Search by SKU: Klevu allows your customers to search by product SKUs in any form, including dashes, spaces, or some other special characters.
Product Data Enrichment: With its product data enrichment capabilities, you don't need to be tech-savvy to manually or automatically add synonyms and standardized measurements and index relevant data in real-time. Klevu makes this simple.
Semantic Query Processing: This technology helps e-commerce businesses understand the intent behind their customers' search queries. It uses NLP to analyze the words and phrases that customers regularly use to search for products. Once the intent is understood, Klevu SQP can use this information to return the most relevant results to the customer.
Content Search: Klevu indexes product data as well as non-product data in its search results. This includes everything from how-to guides to customer service pages, documentation, blog content, and more.
Product Vector Search: Klevu facilitates a fast and relevant product retrieval culture with a combination of vector and non-vector databases.
Visual Merchandising
Image Source: Klevu
Klevu comes with a powerful visual merchandising tool and a simple drag-and-drop interface. You can establish automated rules to rearrange products within category pages based on various product attributes such as profit margins, inventory levels, seasonal relevance, and more. The tool is also great for setting up and managing campaigns seamlessly.
Klevu Recommendation Engine
Image Source: Klevu
Klevu's recommendation engine uses real-time data and AI algorithms to generate recommendations for various use cases, including product pages, search results, shopping carts, and email campaigns. Its recommendations are always up-to-date and reflect the latest customer behavior and product trends.
The recommendations are context-aware, so they are tailored to the specific page or section of the website that the customer is viewing. It is also useful to note that Klevu's recommendations can be generated in multiple languages, although some users have expressed a limit to its language support capabilities.
Segmentation
Image Source: Klevu
Klevu’s integration with Klaviyo fosters strong personalization capabilities for e-commerce brands. By incorporating Klevu’s advanced AI with Klaviyo customer segmentation, there is no limit to how much personalization e-commerce businesses can offer. These businesses can dynamically use Klaviyo segments to update product recommendations, showing only the relevant products customers of a particular segment are most likely to purchase.
Analytics
Image Source: Klevu
Klevu offers robust analytics features that help e-commerce businesses monitor key performance indicators (KPIs) efficiently. You can see your click-through rate (CTR), conversion rates, and sales through search, all from your dashboard. With Klevu analytics, you can also do things like track product recommendations and banner key metrics, find out product performance in different categories, learn more about shoppers' preferences by performing a Klevu Filter Analytics review, and more.
A/B Testing
Klevu offers A/B and multivariate testing for various categories of merchandising strategies. Its easy-to-use testing tools help you test product recommendation strategies, so it's easy to know what gets more attraction and what doesn't. You can even perform up to 40 tests at once.
Security and Cloud Infrastructure
Klevu is strongly committed to the security and safeguarding of customers' data. Klevu limits access to customer production systems with strong security measures in place, such as multi-factor authentication, which includes public key authentication.
Data is stored on Klevu EU servers, and UKPA and GDPR regulations are in place as well. The platform is also TSL 1.3 & SSL certified with a cloud-native microservices architecture that allows for unlimited scalability.
Support
Klevu offers a variety of resources so you don’t get lost or confused when learning about the platform or looking for help with an issue. On the resource page, you have access to e-books, blogs, reports, videos, and even a Headless Commerce 101 guide.
Klevu also has a comprehensive help center to help you find anything you need to know. You can contact support by clicking “Submit a Ticket” on the top right corner of the page.
Pricing
Image Source: Klevu
Klevu has a flat rate pricing model starting which includes €599/month (50k search requests), €399/month (500k impressions included), and €499/month (250k category page views included). After reviewing the pricing page you can decide which plan is better for your business, depending on its needs and gaols.
Note: Klevu doesn't “power average websites.”
WHAT DO USERS SAY?
Conclusion
As detailed in the post, Klevu is a powerful search and merchandising tool for e-commerce businesses. Its AI-driven features improve search accuracy, personalize customer experiences, and boost conversion rates.
The platform supports advanced category merchandising, multilingual capabilities, and seamless integrations, making it versatile for various e-commerce needs. With strong analytics and excellent customer support, Klevu is a guaranteed valuable asset for any online store looking to offer the best user experience and drive sales.
To learn more about implementing these solutions, feel free to reach out to us at Hamari Agency.
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