Sales Layer is a user-friendly PIM platform with a cloud-based SAAS licensing model. Whereas other PIM platforms take several months of implementation time.

Written By: Peter Umoren
Customer base:
Company size:
11-50 people
Last updated: October 03, 2023

What is Saleslayer?

Sales Layer is a user-friendly PIM platform with a cloud-based SAAS licensing model. Whereas other PIM platforms take several months of implementation time, Saleslayer prides itself on a 6-week go-to-live approach, 4X faster than its rivals. Non-technical users such as product managers, product marketers, and eCommerce teams rely on Saleslayer to accelerate their digital transformation.  These users can upload and enrich the required product data without difficulty. The data can then be synchronized to the appropriate channels.

Saleslayer also has pre-built capabilities allowing for a faster implementation timeline. The reporting tool monitors the quality of your product data, ensuring data integrity. The imports automatically map each field with the appropriate metadata. The instant catalogs allow you to publish to many channels with over 20 pre-built connectors. The intuitive import/export feature also lets you syndicate your data in real-time.


Several eCommerce businesses, manufacturers, retailers, and suppliers rely on SalesLayer to improve and organize their product information. Examples of these brands include:

Teka: Teka is a German multinational stainless steel manufacturing company. The company uses Saleslayer to unify information of subsidiaries, partners, and global channels. See case study.

Titanlux: Titanlux is a top globally recognized brand for enamels and paints in the Spanish market. Saleslayer assisted them in unifying physical and digital information on their platform. Even more was achieved with Saleslayer, such as avoidance of data inconsistencies, etc. See case study. Let's look at how SalesLayer assists these businesses in product information management.


Centralized Product Data: SalesLayer offers an easy-to-use platform that allows brands to centralize their product information. This information is managed from a single, convenient digital location. You can upload data from different sources, such as CSV, XML, JSON, and spreadsheets while viewing data in Excel mode.PIM acts as a source of truth, ensuring that up-to-date and correct product data is presented to various teams. As well as consumers and other touchpoints. With the aid of Saleslayer, you can translate product catalogues into several languages. You can also adhere to international standards and best practices and the demands of various marketplace compliance programs. Having all your data in a single location makes it easier to erase the problem of many data systems. With this, you can avoid the distribution of outdated information among business teams and various channels.

Analytics: Saleslayer makes it effortless for businesses to keep track of product data completeness. This is done with an out-of-the-box analytics tool that helps track errors allowing you to control data quality. Equipped with a Gap Scanner, you can preview product groups to reduce the risk of missing data. This can assist you with content optimization, ensuring your attributes are up-to-date. With Saleslayer, businesses can check products field-by-field to see which ones perform better. Businesses can improve product quality and visibility online.

Quick Creation of Product Catalogs: Manually creating product catalogues can take the team months of regular updates. With Saleslayer, you can solve these issues by automating your catalogue creation with a click of a button. Businesses can then customize each catalogue to meet the standards of their selling channel. As well as their online marketing and procurement platform by choosing which data fields to show or hide.Seamless Connection to Multiple Channels: Businesses use Saleslayer to manage product content across different selling and supply channels. These channels include Amazon Seller, Google Shopping, Shopify, WooCommerce, and more.

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Easy to use and learn for all team members, including technical and non-technical users. Seamless to get started with a free trial account.
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Easy integration with various platforms and channels via flexible APIs.
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Effortless import and export of information.
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The user interface is super intuitive and easy to use.
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Users can export the whole product catalog in seconds.
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Users can choose between the plug-and-play connectors. This saves time when setting up PIM data with third-party services.
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Renowned support and customer service within the PIM space.
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It allows you to unify all the details of your product.
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Easily insert and edit new fields.
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When working on a localization project, Saleslayer allows teams to translate content seamlessly
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Does not offer enough personalization when it comes to creating automatic datasheets.
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Though there are pre-built connectors they are fairly limited to popular channels such as Amazon. For certain niche channels it is advised that you will be required to work with a systems integrator or a Product Content Syndication platform such as ProductsUp.
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The formulas for the connector require some technical expertise. Especially if you have no prior programming knowledge.
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Pricing is opaque but generally based on a combination of metrics. Depending on revenue numbers, the number of sales channels and SKUs increases the annual subscription costs.
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The features around data validations are currently limited. However, Salelayer is developing new features and is able to roll it out progressively as it is SAAS based.
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The DAM functionality is fairly limited. So for more complex image manipulation requirements you may be required to purchase a specialized DAM system.


Saleslayer has incredible features that make product information management easily achievable. Here, we will dive into some of its features and explain them.

User Interface

Saleslayer has an intuitive user interface, which helps users save time. Its interface makes it simple for businesses to manage and distribute product catalogues. Saleslayer comes equipped with the simplest user interface compared to its competitors. This allows businesses to connect product catalogues to many sales channels online without technical hiccups.

Let's look at what a Saleslayer user interface looks like:

Saleslayer UI

After creating your Saleslayer account, you are taken to a well-designed dashboard. This is where all your product information, such as SKUs, users, databases, etc, is managed.


Analytics within Saleslayer provides valuable insights for product managers. This tool evaluates the effectiveness of its data management processes, including data quality, completeness, and accuracy. This reporting feature supports informed decision-making for data managers, leading to improved workflows and enhanced business outcomes. It also saves teams considerable time as this reduces the effort to set up bespoke reporting.

Saleslayer has a set of unique tools for product analytics. These tools include:

Gap Scanner: The Gap Scanner lets you control the quality of your product. You can also determine what information is lacking and how to improve on it. Maintain consistency in your translations, descriptions, and logos with product enrichment.

Quality Score: The Quality Score feature shows your least-performing content fields. You can also edit product attributes in large quantities. With this, you can improve your data quality and product visibility online. The quality score also provides an overview of your product data history. And the history of edits you and your team did over time.


Saleslayer PIM takes product synchronization and connectivity to the next level. With over 20 pre-built connectors, you can launch and sync your products across many platforms. The connectors include Amazon, Google Shopping, Shopify, InDesign, and many more.

You can upload your catalogues to existing platforms and explore new channels without issues. The Plug-and-play connectors with some eCommerce platforms are readily available to you.

PIM import connectors enable you to upload data to Saleslayer automatically. While export connectors let you sync product information across different platforms and marketplaces.


Saleslayer support

Salelayer offers great support to users on their PIM journey with the platform. Customer service is always there to answer any questions the users have.

The platform's dedicated support centre has a plethora of articles and guides. This will help users learn about Saleslayer features, updates, and edition groups. As well as how to get started with Saleslayer. Saleslayer also has FAQs, case studies, eBooks, and reports. So users never have a problem finding answers or solutions to problems.


Saleslayer pricing

Saleslayer's flexible pricing gives businesses the opportunity to access a good PIM system. You can use the 30-day free trial plan if you are just getting started. The plan lets you explore the platform's incredible capabilities.

Price quotes are not displayed on the website. Once you have decided on what you want, you can contact the team for a comprehensive quote.

Other Features Include:

Automatic PDF Generation: The Instant Catalog connector allows you to create product sheets in PDF format.

Order Management: You can navigate to the connectors order page and send them to your internal system. Allowing you to manage orders properly.

Linking Patterns for Automatic Associations: Sales Layer allows you to create bulk association rules and linking patterns for your photographs and files. By doing this and adhering to the pattern indicated, the system will be able to automatically connect the photos or files with any item in the Products, Variants, Categories, or Sales Material table.


“The Sales Layer PIM allows me to carry out catalog management work quickly, easily and efficiently. I highly recommend her to any e-commerce manager. What I value the most is the versatility with which you can create fields, and they are automatically updated in our database. Customer service is fabulous. I highly recommend it for managing catalogs with large volumes of references. With image management, it is also a solid point to have a PIM like this, which allows you to load, model and export them with different connectors.”
Fernando Repofarma,
Ecommerce Manager, Servicios Globales Farmacéuticos SL
“We are a company that works with thousands of products constantly changing in value and price. The Sales layer tool has allowed us to unify all the details of our merchandise. It has helped us avoid data errors and confusion when presenting our products to customers. It is very easy to use and intuitive to access information, create forms, add fields and update product photos. It allows us to update in real-time, so it helps us to optimize processes in different areas and have better results.”
Maquetación T.
Graphic designer, Salvador Escoda S.A.


Sales Layer PIM provides businesses with a set of tools for managing and optimizing product data across many sales channels. Salelayer is a SAAS based platform so it comes with the convenience of users not having to worry about making costly upgrades and worrying about the update path.

By utilizing the platform, businesses can reduce manual data entry. This ensures that product information is accurate, up-to-date, and centralized. Improved product data leads to increased sales. Customers are more likely to trust the data presented to them. This data could influence the purchasing decision of buyers. A well-presented and quality product data will lead to increased sales.

Lastly, it is worth remembering that Saleslayer is MACH-compliant. It comes with a robust API and fits perfectly into a composable stack that an organization is looking to develop.


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