What is PIMCORE?

When talking about an enterprise-grade all-in-one PIM/MDM solution, Pimcore should be the first to come to mind. The platform combines PIM, MDM, and DXP/CMS modules to bring you the best experience for your business and customers.

Written By: Chisom Uma
Customer base:
130+ solution partners worldwide
Company size:
51-100 employees
Last updated: October 17, 2023

What is Pimcore?

Pimcore is an Open Source platform that integrates, enhances, and oversees business data while delivering personalized, consistent, and up-to-date customer experiences. With this solution, businesses get to enjoy a centralized solution for product information management (PIM), master data management (MDM), digital asset management (DAM), customer data platform (CDP), digital experience platform/content management system (DXP/CMS), and digital commerce.

The all-in-one suite offers immense flexibility and connectivity with its API-driven approach. This ensures seamless integration and distribution through and within your tech stack, ERP systems, and other solutions.

This powerful solution provides enterprises with a unified and “trusted view” of information. The result is eliminated data silos, enhanced operational efficiency, and reduced IT expenses.

What is Pimcore used for?

The open-source nature of Pimcore allows for the effective collaboration of several (thousands) external developers on Pimcore’s future-proof agenda. These developers can view, modify, and improve Pimcore’s source code. This approach is aimed at helping Pimcore stay ahead of the rapid innovation and digital transformation curve (AI, ML, Cloud Computing, DevOps, and more). 

The powerful solution also has other enterprise features and functionalities, such as a product and asset experience portal, Pimcore data hub, product data syndication, product feed management, and many more. Furthermore, Pimcore offers end-to-end product management (data validation, version control, and more) to enterprises.

Who uses Pimcore?

100,000+ businesses trust Pimcore for effective data management. Let’s look at some of them.

  • Stanley Black & Decker: Stanley Black & Decker is a multinational corporation specializing in the manufacturing of industrial tools, household hardware, security products, and other related solutions. A Pimcore implementation partner helped the company design a complex product model to handle data imported from SAP and Hybris streams. With the use of Pimcore Classification Stores, attributes were effectively grouped based on the hybris category, and specific Classification Stores were designated to manage industry-standard special attributes.

  • Mylocalmortgage Ltd: Mylocalmortgage Ltd is a company based in the UK. The company offers an easy and free way to connect customers to local mortgage specialists so they don’t make regrettable mortgage buying decisions. Hamari, a trusted Pimcore partner, used Pimcore as a headless PIM connected to GatsbyJS (a static site generator) to improve Mylocalmortgage’s overall site performance. 

Why Is Pimcore a Good Choice for Brands?

Why do companies trust Pimcore’s PIM software?

Why is it good for Business?

  • Full lifecycle Product Data Management: Pimcore provides brands with a sophisticated PIM system, enabling them to maintain accurate and consistent data. How? With incredible capabilities like seamless product data editing, data validation, version control, customizable views, and more - Pimore offer’s a great return on investment, especially with its Open Source licensing model. Pimcore’s data modeling capabilities allow businesses to structure/establish the relationship between various product data accurately. You can create intelligent connections between different product groups/families and lines by linking various data sets and establishing data hierarchy, categorization, and classification. Pimcore is equipped to provide adaptable and scalable data models for a wide spectrum of product data. Businesses can conduct a product data audit through Pimcore’s PIM to maintain or improve the quality standards of their data.

  • Faster time-to-market: The combination of Pimcore's PIM software and eCommerce solutions presents a powerful toolset for handling digital data and distributing it across various channels and devices. This approach considerably cuts down the time-to-market and significantly enhances user experiences. Pimcore’s open-source platform empowers businesses to automate the generation of unique product information from master data. This improves product assortment and helps businesses meet multi-channel selling requirements. 

  • Seamless Global Expansion and Localization Capabilities: Another key feature of Pimcore is its capability to create different language versions effortlessly, allocate translations to specific fields, and handle content localization. This becomes particularly useful when considering international expansion. When integrated with a platform that caters to the needs of global sales, such as Bigcommerce, businesses can penetrate new markets at an accelerated pace.

  • All-in-one Solution: Pimcore is an all-in-one solution offering PIM, MDM, and DXP/CMS modules for businesses. This makes it easy for businesses to manage content, products, assets, and e-commerce operations all in one place.

Why is it good for Marketing?

Powerful SEO Capabilities: Pimcore allows marketers and content creators to manage the SEO potential of their content and campaigns. With the Pimcore SEO document editor, you can include and manage various SEO features such as titles, descriptions, and metadata.

seo dokument editor 2


In Pimcore’s SEO document editor, you can check all Pimcore documents for SEO completeness. To locate the SEO document editor, navigate to Marketing>Search Engine Optimization. 

Next, you see the entire document tree and information on  "Pretty URL," title, and description. This area lets you check whether you've missed or forgotten a page. When you click on a document, a little window reveals where you can define the title, the "pretty URL,” and the description. You can also redirect HTTP errors and obsolete URLs.

  • Multi-channel marketing/publishing agility: The Pimcore digital experience platform enables content distribution across various channels. It supports the delivery of content to different outlets such as email, mobile devices, social media, e-commerce platforms, as well as print and digital media. Pimcore's multi-channel publishing capabilities provide continuous support to customers throughout their buyer journey.

  • Omni-channel enablement: Pimcore’s PIM software empowers you to effectively distribute data across multiple channels and equips you with essential tools for successful omnichannel delivery. This means businesses can enjoy eliminated silos and increased conversion rates.

  • Customer data management: Pimcore's open-source customer data platform provides exceptional management capabilities for your customer data. With this platform, you can aggregate user profiles and customer data, enhance data quality, connect social profiles, create audience segments, personalize experiences, initiate events, automate marketing activities, and more. Pimcore's CDP prioritizes activities based on first-party and third-party data sources, including conversations, on-site user behaviour, CRM data, and specific triggers or events that can activate personalized experiences and marketing automation.

  • Personalized Content: Pimcore fully supports generating personalized content derived from the data accumulated in the system. The platform facilitates customer segmentation and the development of dynamic content that can be adjusted in real-time according to user data. This benefit is even more valuable when Pimcore is integrated with a Customer Relationship Management (CRM) system for information exchange and a marketing automation system that enables the delivery of personalized messages. 

  • Data Analysis and Reporting: Pimcore allows marketers to monitor user behaviour, conversions, demographics, and metrics needed to improve product content for business through the Pimcore Portal Engine. This type of data analysis provides a deeper understanding of your customers, helps identify trends and refine marketing efforts. 

Why is it good for IT?

  • Advanced integration and Data Delivery Capabilities: Pimcore offers Pimcore Datahub, a data delivery and consumption platform. It helps you integrate multiple channel technologies into a user-friendly, easy-configurable system layered over Pimcore. With GraphQL APIs/endpoints, you can seamlessly integrate Pimcore with different systems (ERP and CRM) in Pimcore Datahub. You can also build REST APIs using custom programming languages like JavaScript, NodeJS, and ExpressJS. However, using GraphQL better streamlines accessing data from the GUI.

  • Agile Headless Capabilities: Available in Pimcore’s free Community Edition are its out-of-the-box headless content management capabilities. Pimcore is Jamstack-compatible, meaning you can access the latest decoupled and API-driven content management features. Pimcore's DXP/CMS integrates best-of-breed conventional page building with remarkable headless and API-focused content delivery functionalities, offering the best of both worlds. Pimcore serves as the pivotal content-driven core of a modern marketing tech stack. By centralizing data, making content readily available to users, and smoothly integrating with your existing infrastructure, Pimcore revolutionizes content management. 

  • Open-Source: Pimcore is an open-source platform, and this ability is beneficial to both IT personnel and business owners. For developers, contributing to Pimcore’s source code is an incredible way of being part of an enterprise-grade solution. For businesses, this means unlimited access to powerful features and capabilities to help the business remain future-proof.

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Simplifies developer customization and feature enhancement.
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Support for GraphQL and REST API
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Powerful in-built DAM and CMS capabilities
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Seamless workflow management
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Provision for custom extension development
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Availability of Pimcore e-commerce framework to allow developers to build custom e-commerce solutions for customers.
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Best-of-bread WYSIWYG Editor on Pimcore CMS and WCMS
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Powerful ACL (Access Control List) and RBAC (Role-based Access Control)
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Easy reusability of existing components on the Symfony ecosystem.
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Built-in admin UI. Allows for creating expansible classes and objects.
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Enterprise edition is expensive
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Navigating the documentation can be confusing
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Steep learning curve for new developers and non-technical users
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Experienced developers or Pimcore partners needed for implementation.
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Not MACH compliant
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Pimcore Ecommerce is fairly lightweight and requires a high degree of development

List of Features

Let’s take a look at Pimcore’s features.

Pimcore MDM/PIM

Product Information Management 

Pimcore's enterprise-level PIM solution consolidates and synchronizes all your product data related to marketing, sales, and technical aspects. As an Open Source PIM solution, it is great at storing, managing, and distributing any form of product data. Pimcore PIM is also designed to integrate effortlessly with your existing IT infrastructure. 

Master Data Management

Pimcore's Open Source MDM platform empowers you to handle every element of your master record comprehensively. This includes hierarchy (structure or arrangement of the data), structure (how the data is organized and classified), and validation (accuracy and quality of the data).

Pimcore MDM manages versioning and enrichment with attributes, descriptions, translations, and documentation. This comprehensive data management gives users a holistic and accurate view of their data at all times.

Data Modeling

Pimcore's multi-domain MDM platform empowers businesses to handle various domain data. This ensures that Stock Keeping Units (SKUs) are well-structured by grouping them by family or category, giving them easy accessibility throughout a product's lifecycle. Pimcore’s data modeling capabilities include:

  • Visual data modeling.

  • Multi-domain support.

  • Multi-lingual data management.

  • Intelligent data relations.

  • Classification standards.

  • Hierarchy Management.

  • Product Variant Support and more.

Metadata Management 

Pimcore provides an extremely adaptable and customizable metadata management system, complemented by a user-friendly tagging module. With Pimcore, you can keep metadata such as copyright and license details, image descriptions, or any other type of metadata in a centralized location. You can also auto-populate descriptive metadata, like upload date and file size. A straightforward tagging module is also available to aid your company in constructing a reliable asset data repository.



It also examines, indexes, and presents existing metadata connected to images in accordance with the XMP, IPTC, and EXIF standards. With this standard in place, embedded data like the photographer, the photographer's studio, or the event at which the photograph was taken, among other details, are recorded.

Data Quality Management

The Pimcore MDM software has dashboards that can be customized for each user's needs. The dashboards show you important information, crucial workflow statuses, and notifications. You can add and organize your bespoke widgets to visually present data reports in an engaging and intuitive way for business users.



The Pimcore MDM system offers a plethora of features aimed at outlining and enhancing data quality, as well as tracking data completeness. By utilizing data validations and data quality reports, you can have a central view of all that goes on in your dashboard. 

Data validations

Pimcore lets you ensure the integrity of all data attributes by adhering to particular rule sets. The platform is equipped with several useful data types, like selection lists. Pimcore MDM also comes with pre-configured data types for colours, geodata, SKUs, and more, to guarantee exceptional data quality to support your business.

Roles & Permissioning

Pimcore comes with a sophisticated built-in rights management system. It supports over 20 languages and uses a combination of system-wide roles and individual user permissions to regulate access to all data. Pimcore custom layouts allow for field-level configuration, and the interface can be adjusted to best suit your editorial workflow. 

Additionally, Pimcore supports Multi-Factor Authentication (2FA) and standard Single Sign-On (SSO) protocols like LDAP, OAuth, and Social Authentication. This provides users with a seamless login experience and allows for easy integration with your other cloud applications.

Pimcore DAM

The Pimcore DAM feature is available on both the community edition (Open-source) and enterprise subscription plans. Pimcore DAM is a highly scalable enterprise-grade open-source DAM solution that comes as an out-of-the-box feature. You can upload media assets (images, graphics, videos, and more) and import complex folder hierarchies into the PIM software through a readily available drag-and-drop functionality. Also, image optimization (crop and resize) for your webshops becomes easier with Pimcore DAM. 

With Pimcore DAM, you can convert and modify images using adjustable rules and presets and use various effects with advanced options like overlays and watermarks. The DAM has an image manipulation feature that supports 120+ file formats, including every standard bitmap and vector image format. The DAM can also transform office documents (Word, Excel, PowerPoint, and PDF) into high-resolution bitmap images. In addition, it enables you to transcode video bitrates and resolutions for bandwidth optimization and adaptive streaming.



Pimcore DAM also helps you optimize your media assets for responsiveness across different platforms. Pimcore DAM enables this through its “Pimcore transformation pipeline.” This pipeline automatically adjusts and renders images for each device and screen resolution. Providing optimal quality media assets in the supported format for each device while ensuring quick page loading times.

Other notable features of Pimcore DAM include file management, metadata management, workflow management, digital asset delivery, asset experience portal, brand hub and asset sharing, enterprise print publishing, and much more.

Read more about Pimcore DAM.

Workflow Management

Pimcore enables enterprises to create, track, and modify workflows according to their needs. Businesses can process and manage workflows for trusted data governance.



  • Flexible Workflow: Pimcore empowers businesses to establish/define the states of a product’s lifecycle and determine how editors engage with these states and the associated product data. Pimcore’s PIM platform has an advanced workflow engine that allows you to design business processes and editorial workflows. Users can access diverse views of your product data based on pre-established workflow steps. 

  • Customized Views: Depending on the state of the workflow, Pimcore allows for custom data record views for different users. It also enables restrictions on access to specific fields for security purposes, offers streamlined user interfaces for marketing personnel, and allows translators to modify descriptions without altering technical attributes. Pimcore provides tailored data management and high-level workflow management for both internal departments and external stakeholders.

  • Workflow Messaging & Notifications: Pimcore offers messaging and notification features in the workflow to help users stay current and up-to-date during workflow state transitions. This feature can be used to monitor time spent on tasks associated with data management. Editors can send products to the admins for review. You can also deliver personalized or automated email communications to designated individuals.

Workflow Designer: The workflow designer feature lets you design your workflows. Say goodbye to coding your workflows! This feature gives you a graphical interface/visualization for the Pimcore workflow engine. However, this is only available on the Enterprise license.



The designer tool helps you create, manage, and design workflow definitions. You can organize these definitions in a folder structure.

Pimcore DXP/CMS

Web Content Management

Pimcore, Open Source CMS, is extremely flexible and adaptable, making it ideal for managing content-rich portals and sites focused on user experience. Its versatile content structure allows content creation and management not tied to any specific channel. Pimcore API-driven data delivery is available to improve your omnichannel presence.

The Pimcore Web Content Management System (WCMS) is created to be user-friendly for both tech-savvy and non-technical users. The entire system is driven by intuitive navigation, comprehensive WYSIWYG components, and a simple drag-and-drop functionality.

Apart from a user-friendly interface and content editor, Pimcore’s web content management feature offers powerful capabilities such as multilingual support, multi-site management, SEO & marketing toolbox, and more.


Pimcore's web-to-print feature is part of its digital experience platform that aims to streamline and accelerate traditional publishing processes. It does this by automating recurring printing tasks, thereby enabling the creation of print publications more quickly, effectively, and at a lower cost. This feature is designed to integrate your content seamlessly with the data from the MDM, PIM, and DAM modules of Pimcore.

The web-to-print solution offered by Pimcore is revolutionary in the way it transforms traditional print processes for creating B2B and B2C product catalogs, price sheets, and more. It includes powerful database publishing functionalities and supports a variety of workflows. Users can choose between the native Pimcore solution, which includes the open-source wkhtmltopdf or advanced PDFreactor PDF renderer, or they can integrate Pimcore content into an Adobe InDesign-based workflow using tools like Priint, Easy Catalog, or CI Hub.

Read more on Pimcore Web2Print.

Personalization & Analytics

Pimcore's Open-source DXP is designed to enhance customer engagement by creating personalized digital experiences. These experiences are shaped by key performance indicators (KPIs) derived from web analytics and business intelligence infrastructure.

One of the key capabilities of Pimcore's DXP is behavioural targeting. This feature offers a flexible and extendable platform for real-time behavioural targeting. With this, you can define both global targeting groups and advanced persona profiles. An outstanding benefit of this capability is its ability to deliver the right content to the right target group, triggering personalized offers and engagement for customers

With Pimcore, you can also perform user profiling and data-collecting functions.  

Additionally, Pimcore's analytics integration (currently in Beta) allows you to track traditional web metrics such as visits, journey patterns, downloads, conversions, keywords, and more.

Enterprise Extensions

Enterprise Translation Management

Pimcore effortlessly incorporates GlobalLink, a  widely used AI-powered translation memory system (TMS), into its PIM framework. This integration enhances collaboration among translators, departments, and translation vendors, leading to improved efficiency in the translation process. With Pimcore's software, you can easily translate product information into multiple languages with just a simple click.


Source Furthermore, Pimcore collaborates with Translations.com, a recognized provider of solutions and technologies that streamlines the creation and deployment of multilingual content. This integration helps brands reach their global audiences easily.

Product Experience Portal

The Pimcore Product Experience Portal (PXP) is a comprehensive Pimcore enterprise tool for centralizing, managing, and sharing all content elements across various channels. With this unified solution, you can provide your internal and external teams and partners with a complete 360° view of your product information.

The Pimcore PXP offers an efficient and intelligent full-text search engine powered by Elasticsearch. This advanced search technology, equipped with customizable refining filters, delivers accurate search results through a user-friendly interface. The portal offers helpful search features such as auto-suggest, type-ahead, and saved searches, including the ability to share search results.

PXP enables swift retrieval and export of individual and bulk product information. The flexible download manager can structure and present the information as CSV, XML, or JSON files.

Read more about Pimcore PXP.

Pimcore Marketplace Integration & Product Data Syndication

On the enterprise subscription, you can access Pimcore marketplace integration and product data syndication features. Pimcore offers direct API connections to specialized, local, and international marketplaces. It also includes built-in catalog templates specifically tailored for marketplace use. 

Also, Pimcore lets you effectively engage customers across various markets and channels through automated product data syndication. By leveraging Pimcore's data integration and standardization capabilities, you can effortlessly deliver personalized product information to over 2,500 marketing, shopping, retail, and business channels.

With over 2500+ built-in connectors, you can publish and distribute product information across various e-commerce channels such as marketing, social, shopping, and more, as well as business channels like Google, Alibaba, Facebook, and more. 

Read more about Pimcore Product Data Syndication.


Pimcore doesn’t generally offer support directly. However, support is offered support via its agency partners. 


Pimcore has a free, open-source version that can be downloaded via GitHub. This is generally feature rich and offers many core PIM/MDM DXP functionalities. However, if you are looking for more out-of-the-box features such as the product and asset experience portal, workflow designer, etc., you must purchase the enterprise license. For more information about the pricing of PIMcore, please contact us!


Our company likes the flexibility and scalability of the platform. We were able to customize Pimcore to our exact requirements and connect it with a wide range of external systems. Over time, the platform has continued to grow with us, and we are far from reaching the limits of its functionality.
Stephan A,
Managing Director, Antonio Viani Importe GmbH.
We really like the integrated PIM module, which helps us to create our digital experiences in a faster way. The possibility to also manage customer data (CDP module) is very practical for managing B2B and B2C customer profiles centrally.
Emanuel Kurzemann,
Head of Digital Innovation and IT, SIMPLON Fahrrad GmbH.


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