What is PLYTIX?

Looking for a PIM software with powerful integrated DAM functionalities? Look no further because Plytix is here to save the day!

Written By: Chisom Uma
Customer base:
10k+ users (SMBs and large enterprises)
Company size:
25-100 people
Last updated: April 29, 2024

What is Plytix?

Plytix offers an easy-to-use and team-collaborative platform to manage product information easily. With Plytix, you can centralize, optimize, distribute, and analyze product information for omnichannel. The user-friendly interface, low price point, and white-glove approach of Plytix make it a very popular choice (perhaps the most popular choice) for a PIM solution among small and medium businesses worldwide, with 10k+ sign-ups on their platform.

Its deployment options include cloud, SaaS, and web-based. Let’s not forget to mention some of its enterprise features, such as its integration with Open AI, an in-built DAM, flexible APIs, and brand portal functionality. 

Who uses Plytix PIM?

As highlighted earlier, Plytix has 10k+ customer signups, including large enterprises like Rebook, Unilever, Philips, and more. However, Plytix is popular with smaller merchants on the Shopify platform. Let's look at some of the customer case studies and use cases.

  • Baldini: Baldini is a leading Italian family-owned footwear and accessories business with a strong international presence. Plytix and its user-friendly interface and swift support helped Baldini with its data management challenges. According to Sara Rizzi, Digital Media Specialist at Baldinini: “Before choosing Plytix, an all-in-one PIM system, I test drove a few others, which turned out to be more complex and confusing. The user-friendliness of Plytix is something that stood out to me from day one! It’s a simple, no-fluff system that is ideal—even if you’re not tech-savvy.” Read more.

  • Altrade Tools: Established in 1979, Alltrade Tools has emerged as a worldwide frontrunner in the design, creation, and distribution of various tools. Although their main emphasis has traditionally been on automotive tools, they have recently expanded their product line to include equipment suitable for home, garage, and worksite applications. Altrade uses Plytixs for sales presentations (PDFs), e-catalogs, and product content management of almost 5000 SKUs. Read more.

  • Musco Food: Musco Food is a company based in the US but originally owned by a Sicilian (Italian) family. The company focuses on importing and distributing food products. Musco utilized Plytix brand portals and e-catalogs to manage product content for powerful omnichannel delivery.

Why Is Plytix a Good Choice for Brands?

Let’s look at why Plytix is trusted by 10k+ brands worldwide for their product information management.

Why is it good for Business?

  • Centralized PIM: Plytix PIM helps you store and centralize all your product data and SKUs into a single source of truth, eliminating the appearance of siloed and fragmented product data.

  • Improved customer experience: Plytix has an intuitive user interface that gives its users the impression of a super-friendly platform with beautiful visuals, right from the home page to the dashboard. Plytix also ensures that product data is rich and accurate across multiple platforms and touchpoints, bringing a unique and improved customer experience.

  • Cost-effective: Unlike most large, complex, and expensive PIM solutions, Plytix offers an affordable pricing plan for SMBs and large corporations. Whatever the size of your company, Plytix is cost-effective and got you covered.

  • Simplified Product Information Management: Plytix comes with impressive features that make managing complex product catalogs seamless. With Plytix, you can perform bulk editing on your product information for various sales channels, track product information completeness, use advanced search filtering, and utilize Plytix's Change Log feature to see who made changes to your product information.

  • Improved Customer Experience: Plytix PIM offers a comprehensive solution to elevate the customer experience within the fiercely competitive e-commerce sector. It ensures consistent and thorough product information is provided across all sales channels, fostering customer trust and increasing conversion rate. Plytix PIM also empowers companies to deliver personalized shopping experiences by utilizing customer data, including purchase histories and preferences. This personalization enhances customer satisfaction and drives sales. The platform also plays a crucial role in optimizing delivery efficiency, as it ensures accurate and complete product data, a critical factor in meeting customer expectations for timely deliveries. 

  • Faster time-to-market: With Plytix, businesses can efficiently update, organize, and distribute their product data, which translates to quicker product launches and more agile responses to market demands. This centralized and streamlined approach reduces the time and effort required to maintain consistent and up-to-date product information, helping companies get their products to market faster and stay competitive in an ever-changing business landscape.

Why is it good for IT?

  • Cloud-based: Plytix offers a cloud-based PIM system hosted on an off-site cloud infrastructure by third-party providers. This approach is cost-effective since businesses do not need to hire more workforce to get products out faster. Your existing IT team can seamlessly work together in a collaborative environment to ensure a faster time-to-market. Product scalability and security are also ensured by its cloud-based offering.

  • Security and Compliance: Plytix complies with the General Data Protection Regulation (GDPR) for data privacy and protection.

  • Comprehensive API and API docs: Plytix PIM API lets you integrate easily with third-party tools or even an existing tech stack. Fortunately, Plytix offers well-guided API documentation to help developers and IT teams understand how it can be used. The API pricing plan is divided into the free and pro plans. Each with a different number of requests per 10 seconds or hour. 

  • Scalability: Plytix is quite a scalable platform, given its powerful interaction capabilities with other solutions such as ERP systems, e-commerce platforms, and more. Plytix can also handle large volumes of product data (number of products, attributes, images, and more).

Why is it good for Marketing?

  • DAM: The DAM is a great feature for managing digital assets in one place. Fortunately, Plytix has an in-built DAM that allows marketers to manage digital assets, such as marketing banners, videos, and PDFs, that help strengthen brand presence online.

  • Analytics & Reporting: Plyitx integrates with Google Analytics to offer an overview of product performances and gather customer insights for informed marketing decisions.

  • Seamless Collaboration Between Team Members: Plytix ensures effective team collaborations by making sure you can share product content seamlessly among team members. This means everyone can access the same product information, reducing the risk of errors and inconsistency.

  • Efficient Content Creation: With Plytix, marketing teams can streamline the process of content creation. They can use the platform to automatically generate product listings, descriptions, and other marketing collateral via Open AI. This efficiency saves time and resources while ensuring that product content remains consistent across different marketing channels.

  • Improved SEO: Plytix supports SEO efforts by allowing marketing teams to optimize product content for search engines. They can add relevant keywords, meta tags, and descriptions to improve product visibility in search results, ultimately driving more organic traffic to the company's online platforms.

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Strong integration with OpenAI
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Super intuitive user interface
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Powerful in-built DAM
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Excellent customer support
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Quite an affordable pricing structure compared to most complex solutions
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Thorough onboarding process to help get you started with the software
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Automated data transfer is enabled
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Datasheet formatting is available
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Seamless bulk editing capabilities
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Ability to map attributes
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Workflow management available
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Limitations on API’s for larger-scale projects
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Product sheets can be difficult to customize if you are not tech-savvy or developer-oriented
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Limitations during imports as regards to the number of products or product lines
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No email notifications and workflow capabilities yet
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Preparing XML feed is done manually

List of Features

Let’s take a look at some of Plytix's features

Plytix PIM

Plytix PIM offers an easy to use interface to help you manage all your data in one place. The PIM comes with int

eresting features such as powerful in-built DAM, AI-auto generating description functionality, product sheets template builder, and more. Let’s take a look at some of its core PIM features:

Template Builder for Product Sheets

Plytix Template Builder Image

Plytix Template Builder: Source

Plytix's PIM Template Creator for Product Sheets is a user-friendly tool that empowers users to generate print-ready product sheets within minutes. Leveraging the power of Plytix's PIM system, these sheets are automatically populated with the most up-to-date product information, eliminating the need for manual data entry. Users can customize templates, determine the amount of product data and images to include, and even design headers and footers to align with their branding, all without the complexity of expensive design software. 

Exporting these product sheets (in PDF format) is quick and easy, and they can be formatted to fit US Letter and A4 sizes. Additionally, the feature supports the creation of cover pages and allows for more advanced customization through product feeds compatible with InDesign. This can free your graphic design team from the tedious task of manual data copying and pasting.

Plytix’s AI Product Description Generator

Plytix's AI product description generator is a powerful feature that revolutionizes the process of creating product descriptions. It eliminates the need for manual, time-consuming content creation by automatically generating high-converting product descriptions for large amount of products. 

Plytix's AI product description generator enhances SEO optimization, improving search engine rankings and driving more organic website traffic. That's not all. It also works well with various sales channels like Amazon, Walmart, and eBay, effortlessly tailoring each platform's product descriptions. You can also translate product descriptions into multiple languages, enabling businesses to operate globally. 

Integrated DAM

Plytix PIM comes with an out-of-the-box DAM feature that empowers businesses to efficiently store, organize, and leverage their multimedia content and product assets. With unlimited storage, users can centralize all images, documents, videos, and various file formats in one place. With Plyitix DAM, assets can be directly linked to products, facilitating seamless management and the creation of product galleries. Users can track updates, categorize files, and use filters for easy retrieval, while the option to create Smart Lists facilitates product content organization. 

Plytix allows you to perform file or whole folder imports, including CSV import support, for diverse file types, such as PNG, MP4, MP3, TIFF, PSD, PPT, TXT, DOCX, PDF, and more. Additionally, Plytix generates accessible URLs for easy file sharing, supports distribution to sales channels, offers Brand Portals for instant access sharing, and enables ZIP file downloads, streamlining asset sharing and collaboration processes.

Data Import and Export

Plytix lets you import and export data in CSV, XLSX, PDF, or Assets format. To start an export, navigate to the “Product Overview” section and select your preferred products for exporting. Then, you will see the “Export” button. Once you click on it, you will be given various file formats you can export your products.

Screenshot 2023-09-13 132929

Source: Plytix

In Plytix, you can import product data from a CSV file right into the system. To do this, scroll to the navigation menu, click “Products”, then click “import”. Next, you will be taken to the import area, which looks like this:

Screenshot 2023-09-13 132929

Source: Plytix

You can drag-and-drop the CSV file into the “drag-and-drop” box area provided for you, as shown in the screenshot above.

Automated Feeds

Plytix's automated feeds function streamlines the process of keeping your e-commerce channels consistently up to date. With smart feed builder capabilities, you can easily create and customize product feed templates in XML, CSV, and XLSX formats that automatically auto-source content from your PIM system. This eliminates manual data entry and minimizes errors, ensuring compliance with industry standards. You can optimize product listings at scale for platforms like Amazon and eBay, setting up custom feeds that run autonomously. 

Furthermore, you can schedule automatic updates daily, weekly, or customizable, ensuring your product information remains current across all sales channels without requiring constant effort. Additionally, the tool offers transformation features, allowing you to modify image formats, strip HTML tags, apply dynamic pricing, and format product data according to your specific marketplace or e-commerce platform requirements. This automation enhances efficiency and accuracy in managing and distributing product data to various online channels. 

Brand Portals

Screenshot 2023-09-13 132929

Plytix Brand Portal: Source

The brand portal feature of Plytix is one of its most impressive offers. Why is that? 

Plytix's PIM Brand Portal feature is a dynamic online catalog that simplifies product data distribution. Users can effortlessly curate and share specific products and information by creating a customized portal with unique fonts, colors, logos, and images using the intuitive drag-and-drop editor. This portal empowers customers to access and download product content 24/7, eliminating the need to wait for working hours or manual spreadsheet updates. 

Moreover, the option to set passwords adds an additional layer of security, ensuring sensitive content remains confidential and accessible only to authorized parties. 



According to reviews on G2, it has quick, responsive, and helpful customer service. The CS reps always respond quickly to queries and help customers/users solve pending issues. The comprehensive API documentation and the many user guides, blogs, and e-books are definitely worth mentioning.


Screenshot 2023-09-13 143823 (1)

Plytix Pricing: Source

Pricing in Plytix is fairly straightforward and affordable. In fact, you do not need to contact the support team to get an idea of what the pricing structure is. A contrast to bigger and more complex PIM solutions. The pricing is shown on the Plytix pricing page for everyone to see.

In the image above, you can see it has a Starter, Custom, and Unlimited plan and more attractively, a free plan for any business size to get started immediately.


"I've used other PIM and DAM systems in the past that seem to get half implemented and are complex to use share. I'm not sure if it's the system or the excellent support that make Plytix so much easier to use. I can reach out at almost any time to get quick questions answered and tools like brand portals and datasheet formatting are super useful."
Michael S,
Senior Product Manager, West Coast Corporation.
“Think of something you want to do with product filtering or product content - then you can probably do it with Plytix. The program is so intuitive to use that it really does empower the user to do what THEY want to do. Onboarding wider team members is easy and the plytix help videos and support pages quickly get the message across when you encounter something challenging.”
Bryon A,
Head of Product, Bluelab.


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