What is SALSIFY?

Salsify brings you full access to a seamless “digital shelf” experience. The platform offers powerful syndication and data distribution capabilities to get you to market as quickly as possible.

Written By: Chisom Uma
Customer base:
63k users across 126 countries
Company size:
700+ employees
Last updated: July 25, 2023

What is Salsify?

Salsify is a Product Information Management (PIM) and Product Experience Management (PXM) platform built for the Digital Shelf. The platform allows you to centralize, connect and automate product information. This means efficiently creating higher-quality product information and achieving a faster time-to-market.  

Forrester report named Salsify a leader in PIM in the "The Forrester Wave™: Product Information Management, Q2 2021”, making it a globally recognized PIM and PXM platform. 

The platform has a “strong reputation” for its powerful syndication and data distribution capabilities, in addition to its core data management and governance oversight required of an enterprise-grade solution.

Salsify achieved the highest achievable ratings in nine aspects of the PIM Forrester Wave report, which are:

  • Governance and process assistance

  • Enhancement of product data

  • Distribution of product data

  • Optimization of product data

  • User experience

  • Vision

  • Innovation roadmap

Who uses Salsify PIM?

As a platform recognized by top industry analysts like Forrester, Salsify offers powerful product information management to thousands of users and brands worldwide. Let’s take a look at some of Salsify’s customers.

  • Barcel USA: Barcel USA, a branch of the Mexico-based global corporation Grupo Bimbo, is responsible for introducing well-known snack products such as Takis chips and candy brands (Ricolino and Vero) to the American market. The company used Salsify’s digital assets and GDSN pool capabilities to clean up and update its product information. Read the case study here.

  • Southwire Company: Southwire Company is a leading wires and cables manufacturer. Salsify was “agile and adaptable” to their needs and helped the company manage and improve its product data. Read the case study here.

Why Is Salsify a Good Choice for Brands?

Let’s look at why Salsify is trusted by brands worldwide for their product information management.

Why is it good for Business?

  • Flexible Data Governance: Salsify PIM is a robust system that provides seamless data management and governance. As a flexible platform, you can add attributes, import new data types, and implement validation rules. These changes can be made without overhauling your entire data schema.

  • Effective Collaboration among Team Members: Salsify lets you utilize built-in collaboration resources such as tasks, visual revision tracking, and in-line comments, allowing your team to work seamlessly together and successfully bring high-quality product experiences to the marketplace. 

  • Improved Content: Salsify enables brands to transform product pages into immersive experiences using rich media like image galleries, videos, comparison charts, PDFs, and more, helping them stand out on the digital shelf. Salsify lets you link content from the Salsify software and conveniently position it to generate extensive layouts in bulk for numerous products and target destinations.

  • GDSN Data Pool: Salsify's GDSN Data Pool is a GS1-certified platform. It is designed for interoperability, allowing users to connect logistics data to any trading or business partner, regardless of the data pool they're using, thereby saving costs by not allowing you to maintain multiple licenses to multiple data pools. Your GDSN Data Pool information is powered by the Salsify PIM software, serving as your unified source of truth. This means the changes are updated everywhere when you modify your content within the PIM system. This approach saves considerable time by helping you avoid manual duplication and errors. 

Why is it good for IT?

  • Useful API Documentation for Developers: Salsify has a useful  API and webhook guide and documentation to help developers start with Salsify. The documentation includes supplierXM docs and the ProductXM integration page. You can also access a get started page showing how Salsify’s APIs are organized. You can learn how to get your token, retrieve your first product, upload your first product, and understand Salsify’s data model.

  • Seamless Automation: Salsify lets you utilize out-of-the-box Salsibots to incorporate automation into your operations, enabling tasks such as property updates, message delivery, channel publishing, and other related activities. You can streamline assigning tasks by automatically matching the appropriate attributes to the designated user, ensuring timely execution. This is done using the integration of an e-commerce workflow directly into user roles and task management workspaces. Read more about Salsify Automation.

  • Strong Security: Salsify's ProductXM and SupplierXM platforms have obtained SOC 2 Type II Compliance. Salsify undergoes annual certification by AICPA SOC 2 Type II, which involves auditing service and the company's operational and security processes. The security measures for Salsify ProductXM and SupplierXM platforms are built on ISO 27001:2013, showcasing Salsify’s proficiency in securely managing information technology systems meeting security requirements for the enterprise.

  • E-commerce Platform Integrations: Salsify makes it easy to integrate with your existing tech stack. The platform has built-in REST and GraphQL APIs that let you ingest and export content within every product content database in your ecosystem. What else? The platform boasts of a MACH architecture allowing seamless integrations with other e-commerce platforms. As a cloud-hosted multi-tenant SaaS, you can get rid of hosting, upgrade and maintenance costs while providing high-quality product data.

Why is it good for Marketing?

  • Activation Insights: Salsify lets marketers receive insights and reports on products. For instance, you can receive Product Page and SEO reports that show you where your content ranks. Using the “Last Mile Visibility” in Salsify, marketers can audit published content to confirm that it matches what was last syndicated. You can also utilize the “Share of Search” or “Buy Box” reports to verify that it is effectively generating the desired results for your business.

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Support for both Rest and GraphQL API
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Support for MACH architecture
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Provision for cross-site analytics
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Seamless publishing to eCommerce channels
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Support for 180+ languages
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Intuitive filtering for quick selection of product SKUs
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Easy to use channels and mapping, allowing you to format data to customers' preference
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Exporting images for customer image requests is effortless
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Seamless creation of automated workflows
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Rich library of connectors, such as the Adobe Commerce Connector.
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Powerful workflow engine
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Catalogs can’t be exported in PDF format
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Video syndication can be daunting to setup
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You have to set up custom formulas for initial mapping of channels
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Needs technical resources and expertise to implement
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Implementation time can be lengthy PIM software
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Extra changes require extra costs. This might be challenging for smaller businesses

List of Features

Let's dive into some of Salsify’s features

OpenAI Accelerator

The Salsify OpenAI Accelerator is a feature designed to streamline the product content creation process across an entire product catalog by integrating generative AI into the workflow. This is done directly within Salsify's PXM platform, used by brands, retailers, and distributors, often under tight deadlines to deliver relevant and accurate content across the digital shelf.

The accelerator is designed to save significant time and assist organizations in scaling their operations.

Customers in the Salsify PXM platform use the Workflow feature to define the language generation prompt, dynamically inject contextual data from Salsify's PIM system, and execute content generation in bulk using OpenAI. The automatically generated content is then connected to an organization's existing workflow. This allows in-house review processes involving brand teams and legal departments to occur, ensuring that creative oversight is maintained. Read more.

Product Syndication

Salsify's approach to PIM syndication is based on the understanding that every retailer has different requirements for product content regarding the content type and amount needed. This means that a single version of product content is often insufficient. 

To address this, Salsify's PIM syndication allows brands to create and manage multiple versions of their product content tailored to the needs of each retailer, distributor, or partner. Salsify combines PIM and syndication capabilities in one platform to solve this problem uniquely. 

Once the content is ready for publishing, Salsify distributes it to retailers, social commerce platforms, or any other desired endpoint.

Check out Salsify’s Digital Shelf Guide to Product Content Syndication.

Open Catalog

Screenshot 2023-06-12 110059

The Salsify Open Catalog is a free and open solution designed to facilitate the connection of product content to the digital shelf. It is standardized, meaning it uses a uniform schema to validate product content, ensuring completeness and eliminating inefficient manual processes.

The Open Catalog also facilitates sharing content with new retail partners, aiding in onboarding new brands and supporting collaboration between retailers and brands. One of its key features is providing retailers with up-to-date product content directly sourced from brands.

Screenshot 2023-06-12 111026

Numerous brands contribute to the content of Open Catalog, simplifying the process of onboarding the latest product information and images from new brands. Read More.

Enhanced Content Software Development Kit

The Salsify Enhanced Content Software Development Kit (SDK) is a tool designed to help retailers establish and manage enhanced content connections to support growth for both retailers and brands. It allows retailers to add Salsify Enhanced Content to their websites, allowing brands to publish their content on retailer product detail pages (PDPs).

The Salsify Enhanced Content SDK offers retailers more website control and flexibility. It facilitates collaboration between retailers and brands to meet new expectations for product content. Importantly, retailers do not need to implement the Salsify Enhanced Content SDK. Read More.

Digital Asset Experience

Salsify has a unique digital asset experience feature. The tool is designed to allow brands efficiently find, organize, and manage their digital assets, fostering faster time-to-market.

The Salsify Digital Asset Experience capabilities offer several features, including:

  • New gallery view:

     A visual-first experience that allows teams to identify and review assets easily.

  • One-click previews:

    This feature provides a quick view of asset details without losing your current spot.

  • Easy, quick filters:

     Stackable filters help teams quickly find needed assets.

Upgraded asset detail page: A new complete overview of all asset details for easy management.

  • Link to products:

    This feature allows for quick viewing and assigning of asset usage across products.

  • Digital asset workflows:

    The system allows for the creation of asset-specific workflows and tasks to manage digital assets seamlessly, including standardizing asset metadata tagging and enrichment processes, automating repetitive tasks with new asset edit bots, ensuring all assets are tagged, findable, and up-to-date, and archiving expired assets based on usage rights automatically​.

    Read more.


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Salsify has a great support system. Freely available on the official website are various learning resources such as e-books, blogs, API/Webhook documentation, and a knowledge base (which requires you to be a user).

Standard and premium users can access special support offerings such as support tickets, standard service-level agreements (SLAs), 24/7 access, prioritized readiness reports, live chat, and even a designated technical account manager.


Salsify's pricing is structured on a subscription basis, which means the pricing is tailored to each customer's specific needs. On average, smaller customers can expect to pay around $2,000 to $5,000 monthly. To learn more about Salsify’s pricing, you need to contact support.


Salsify delivers tangible agility in tailoring product content super-fast in a very pleasant SaaS fashion. The friendly UX, data model flexibility, content transformation formulas, automated workflows and self-service content portals make this solution a great choice for the ones who seek to squeeze true value out of a PIM/PXM solution.
Hugo C
Senior Consultant, IBM.
We have selected to manage both our PIM and DAM with Salsify. Having all product and digital content within one platform is creating efficiencies and allowing our team to improve content using the tools available with our package. We moved our PIM to Salsify in May, and have been able to review and find the gaps in our information to improve our search and drive consistent application within the tools.
Colette Richards,
Director Alternative Channels, Barcel USA.


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