What is SEARCHSPRING?
Searchspring specializes in improving customer buying experience for mostly eCommerce businesses through personalized product search recommendations.
TABLE OF CONTENTS
What is Searchspring?
Searchspring is the “#1 Site Search, Merchandising and Personalization Platform Built Exclusively for Ecommerce.” Like Constructor, Searchspring specializes in improving the customer buying experience for mostly eCommerce businesses through personalized product search recommendations.
It includes features like redirects, synonym matching, autocomplete with images, date-based merchandising, boosting rules, custom facets based on product type, customization of facet appearance, banners, data analysis, and so on.
How does Searchspring work?
Searchspring improves search experiences by taking a copy of your product data, storing it on its servers for analysis, and delivering high-speed dynamic results directly to your site.
For Searchspring, this means constantly updating their servers with your recent product information to maintain accuracy. Searchspring automatically updates the copied product data daily. This process of indexing is customizable and allows you to refine your field settings.
To show Searchspring’s improved search results and category pages on your website, it’s usually installed by replacing the parts of your site that display product listings. This is done using AJAX (an asynchronous Javascript technology).
Searchspring also has out-of-the-box apps and integrations for various marketplaces such as BigCommerce, Shopify, Shopifyplus, Magento, and more.
Who uses Searchspring?
Searchspring has helped many eCommerce brands with improved site search and product discovery. Let’s briefly examine a few of its case studies.
Didriks: Didriks is a homewares store that offers a curated selection of home products. After implementing Searchspring, Dodriks witnessed an increase in the total number of online orders and ROI, all influenced by on-site search activity. They also experienced a 6.8x higher revenue increase and a 6.3% increase in conversation rate. See case study.
Bauer: Bauer is a hockey sports brand (founded over 90 years ago) that specializes in designing, developing, and manufacturing hockey equipment. The results from implementing Searchspring include a 2.6x increase in revenue generated from search, a 2.2x higher conversion rate from search, and 14% of orders attributed to search. See case study.
Why is Searchspring good for eCommerce businesses?
Searchspring offers a couple of benefits for ecommerce brands, which we will examine in this section.
Dynamic Search Capabilities: Searchspring has impressive search features that make it easy for customers to find what they want on your website. These features include autocomplete, spelling correction, intelliSuggest elevations, and expanded search. Searchspring also provides a “Did You Mean?“ search just in case a shopper misspells a product name or description.
Robust Search and Category Merchandising: Searchspring doesn't fail to provide strong search and category merchandising benefits/capabilities such as:
Simple drag-and-drop editor: You can manually adjust the placement of products on any search result or category page simply by dragging and dropping them into position. This feature allows you to effortlessly organize items based on aesthetics or place complementary products together within seconds.
Campaign Banner: Searchspring lets you add various banners to your search and category pages or implement them universally to boost visibility for your sales and promotions.
Boosting rules: Searchspring allows you to arrange products on search and category pages by establishing straightforward rules that automatically prioritize product ranking. This involves positioning top-rated products at the forefront and relocating sold-out items to the bottom of the page so customers see only available products.
AI-powered Product Recommendations: Searchspring uses AI models, such as large language models (LLMs), to understand customer behaviors via semantic search. You also get various recommendation styles, such as ‘cross-selling, ' ‘similar products,’ and ‘trending items,’ which can be placed anywhere on the site. Also, each shopper receives recommendations based on their unique activity and preferences, thanks to a custom-generated code snippet integrated into the website.
Great Site Customization Option: Searchspring allows you to customize your site through improved search capabilities such as search preview, query replacement, ignore terms, exact match, redirects, and more.
No-code Solution: Searchspring focuses on building a "no-code" solution for search, merchandising, and personalization on ecommerce platforms. This means that users can control online shopping experiences without technical expertise. The interface is intuitive, allowing users to customize product displays, apply boost rules, and automate search and category pages with ease.
White-glove support: Based on several customer feedbacks, Searchspring has an incredible customer support team that is fast and responsive to queries.
Core Features of Searchspring
Now that we have examined Searchspring's benefits, pros, and cons, let’s examine its features in this section.
Site Search Features
Autocomplete: Searchspring’s Search Autocomplete feature helps shoppers find what they want before they even completely enter a search term. When a shopper enters a new character in the search box, Searchspring quickly makes several calculations behind the scenes. To provide the most relevant search suggestions, these calculations help search for terms in the product data, perform spell correction, and compare the shopper's query to the extensive list of frequently searched terms and your product data.
Expanded search: Expanded Search is a unique feature in Searchspring that prevents displaying a "Zero Results Page" by switching from a strict search, where every search term must match the product data to appear in results, to a loose search when no results are found. In loose search, a product can appear in the search results if it contains at least one of the queried words rather than all. This approach improves the shopping experience by ensuring that there are always some results shown, even if not all search criteria are met.
IntelliSuggest: Searchspring IntelliSuggest feature collects data from various customer interactions on the site, like product views and purchases. It then uses this information to showcase the most relevant products for each of the top 250 search queries on a website.
Semantic Search: Like most search solutions, Searchspring doesn't fail to develop a strong Semantic search feature. The feature works by analyzing search queries ‘semantics’ or meaning. It can differentiate between product categories and attributes within milliseconds, allowing it to understand and prioritize certain keywords over others based on their placement within product descriptions.
Product Merchandising Features
Custom Filter Order: In Searchspring, you can create a customized Custom Filter Order simply by removing the default filter order. This is done just by dragging them to the positions you prefer. You also have the option to hide certain filters so they won't appear at all.
Inline Banners: This feature lets you strategically place banners all throughout your website. The banners can include necessary information like promotions, sales discounts, and more.
Live Indexing: This feature is more useful for Searchspring clients on the Shopify platform and the Expert Level pricing tier. This feature allows updated product information to be displayed quickly. According to the Searchspring team, this Live Indexing feature makes it possible for merchants to display product updates and price changes on their website automatically in 7 minutes or less.
Personalization Features
Attribute Rules: The attribute rules feature in Searchspring lets you set rules or guidelines that determine the order in which products are recommended on your website based on details like brand or product category.
Geo-Merchandising: Searchspring geo-merchandising features can target a customer and suggest relevant products based on location. When a shopper visits an online store, their geographic location is identified, often through IP address or GPS data from their mobile device.
The feature can display different messages or promotions depending on where the shopper is located. For example, customers in colder regions might see promotions for winter apparel, while those in warmer areas might see ads for swimwear. This customization also extends to localized shipping policies (like different shipping rates or options), as well as local sales or discounts.
It can also adjust the products displayed based on the local climate, promoting more useful or appropriate items. For instance, gardeners in the Pacific Northwest might see products for damp climates, like mold-resistant plant varieties or slug repellents.
Predictive Product Bundling: This new AI-powered feature in Searchspring suggests personalized bundles of products that are often bought together. Customers can then add these bundles to their cart and make a purchase. Other Searchspring personalization features include session recommendations, similar recommendations, personalized product recommendations, cross-sell recommendations, and excursion rules.
Insights and Reporting features
Google Analytics Insights: Searchspring integrates with Google Analytics to provide helpful insights and visualizations into how your eCommerce site search is performing.
Reports: Searchpspring powerful search feature lets you gather useful data for site search improvement. Data such as searches, keywords, sort, zero results, filters, A/B experiment reports, etc can be pulled with this feature.
Other features of Serarhspring insights and reports include category insights, product insights, and spell correction insights.
Support
Searchspring offers several helpful resources to help users learn more about its features. Resources include webinars, e-books, blog posts, Searchspring Academy, and a Black Friday Hub.
The customer support team's response speed is also fast and effective.
Pricing
Searchpring’s pricing is divided into three tiers:
Essential: Starts at $599/mo, including 20 active merchandising campaigns and 2x per day indexing frequency
Advanced: Starts at $799/mo, including 50 active merchandising campaigns and 6x per day indexing frequency
Expert: Starts at $999/mo, including 200+ active merchandising campaigns and Live/Real Time Indexing frequency
WHAT DO USERS SAY?
Conclusion
Searchspring is known as one of the best search and merchandising solutions for e-commerce brands. Adopting its solution means you get a whole suite of integrated AI and intuitive no-code solutions, coupled with its powerful personalization and insight reporting features.
Searhchspring’s consistent focus on easing customer buying experience and strong support is a huge competitive advantage!
To learn more about implementing these solutions, feel free to reach out to us at Hamari Agency.
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