If you are looking for an all-in-one cloud-based PIM, DAM, and MDM solution, Contentserv is there to SERVE your business needs!

Written By: Chisom Uma
Founded in 1998
Customer base:
9k+ monthly visits
Company size:
20-200 employees
Last updated: October 24, 2023

What is ContentServ?

Contentserv is an end-to-end cloud-based Product Experience Management (PXM) platform that helps businesses create, manage, and deliver engaging product experiences across all channels. It includes a suite of integrated solutions for product information management (PIM), digital asset management (DAM), master data management (MDM), marketing content management, and partner engagement platform. 

The platform all-in-one, Product Experience Cloud, is backed by powerful AI capabilities, which allow you to perform seamless automation tasks such as automated content generation and auto-creation of data models. Contentserv brings a robust, secure, and scalable cloud-based architecture to your table, so you don’t have to bump into problems like hardware/software maintenance, over-dependence on IT teams, etc., during production. 

What is Contentserv used for?

Contentserv PIM helps businesses centralize and manage all of their product data, including product descriptions, specifications, images, and videos. It also provides tools for enriching product data with additional information, such as translations, SEO keywords, and related products. Contentserv DAM helps businesses store, organize, and distribute digital assets like images, videos, and documents. It also provides tools for managing asset permissions, creating renditions, and watermarking assets. 

ContentServ MDM helps businesses create and manage a unified view of their product data across all systems and channels. This helps ensure that product data is consistent and accurate across the board, improving customer satisfaction and reducing costs. Contentserv PXM is used by many businesses, including manufacturers, distributors, retailers, and e-commerce companies.

Who uses Contentserv PIM?

Contentserv is a leading PIM, DAM, and MDM platform, and one of the reasons for that is customer satisfaction. According to Forrester, Contentserv is a “Strong Performer in The Forrester Wave ™: Product Information Management Solutions, Q2 2021.” Let's look at some of the satisfied customers of Contentserv and their case studies.

  • Belimo: Belimo Automation AG is a premier producer of actuator solutions designed to manage heating, ventilation, and air conditioning systems. Belimo generates and manages over 2,350 technical drawings, 2,700 images of products, and 5,500 technical documents, available in as many as 25 languages. Contentserv PIM and DAM enabled Belimo to supply its publication channels with high-quality product data and digital assets made available to all approved users. The Translation Manager of Contentserv and its integrated system, Across, optimized the translation procedures and workflows. Additionally, interactions with external translators have become more streamlined and user-friendly. See case study.

  • Lacoste: Lacoste is a renowned French clothing company recognized primarily for its sportswear and casual apparel. The company has a chilling €2 billion in turnover. By implementing Contentserv’s PIM solution, Lacoste enhanced its marketing processes both online and in physical stores. The development of product catalogs was industrialized and strengthened, with workflows enabling rapid task establishment and speeding up overall processes. This resulted in substantial productivity improvements for Lacoste’s employees. See case study.

Why Is Contentserv a Good Choice for Brands?

Let's jump into why Contentserv is good for brands worldwide.

Why is it good for Business?

  • Improve product data quality and consistency: Contentserv provides a central repository for all product data, which can help businesses to ensure that their product data is accurate, consistent, and up-to-date across all channels. This can improve customer satisfaction, increase sales, and reduce costs.

  • Increase efficiency and productivity: Contentserv automates many of the tasks involved in managing product data, such as data entry, validation, and publishing. This can free up employees to focus on more strategic tasks.

  • Improve customer experience: Contentserv provides businesses with the tools they need to create and deliver rich and engaging product content to their customers. This can help businesses improve their website and e-commerce performance and increase brand awareness and loyalty.

  • Expand into new markets: Contentserv supports multiple languages and currencies, which can help businesses to expand into new markets more easily.

Why is it good for Marketing?

  • Centralized product data management: Contentserv provides a central repository for all product data, including product descriptions, images, specifications, and pricing. This makes it easier for marketers to create and manage consistent product content across all channels.

  • Product Enrichment: Contentserv allows marketers to enrich their product content with additional information, such as related products, customer reviews, and social media posts. This can help marketers create more engaging and informative product pages.

  • Multichannel publishing: Contentserv makes it easy to publish product content to multiple channels, including websites, e-commerce platforms, and social media. This can help marketers reach their target audience where they are.

  • Personalization: Contentserv allows marketers to personalize product content for individual customers. This can be done based on factors such as customer purchase history, browsing behavior, and demographics.

  • Global translation and Localization: Contentserv provides a Global Translation and Localization service designed to help brands efficiently translate and localize their content for international markets, ensuring consistency, accuracy, and brand integrity. The service enables brands to communicate effectively with customers in their native languages, facilitating expansion into new markets. It streamlines the process of managing multilingual content across various channels and brands, allowing for quick adaptation to different markets.  Additionally, Contentserv focuses on localizing digital assets, attributes, and other rich content, reducing translation costs by automating and organizing all translation-related tasks. The platform has partnered exclusively with translations.com to enhance its service offerings and it has been chosen by leading brands like Mizuno Corporation to bolster its global business strategies.

Why is it good for IT?

  • Improving product compliance and data security: Contentserv helps IT teams ensure product data complies with all relevant regulations. This can help to reduce the risk of fines and penalties and protect consumers' data from harm. For instance, Contentserv is ISO 27001 certified, allowing for maximum data security and compliance. 

  • Comprehensive integration capability: Contenserve API allows sustainable interactions with third-party applications or a pre-existing tech stack. The platform has in-depth API documentation to help developers and IT teams get started with integration as fast and seamless as possible.

  • Headless Integration: Contentserv's Headless Integration is designed to streamline dynamic content for a contextualized experience, addressing common integration challenges related to complex data models and performance. It enables the creation of individual API endpoints and allows IT teams to manage which data is accessible and in what format. It can establish connections to any front-end system and offers push & pull data capabilities, including delta detection.  The integration features real-time data sync for high performance and provides flexible data export and transformation configurations. This approach allows for the seamless distribution of content across various channels from a single back-end, facilitating the customization of front-end solutions for a more personalized customer experience and offering enhanced flexibility to evolve customer experiences with a front-end framework.

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MDM is available for core data management
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ISO 27001 certified platform
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Easy to onboard product information and digital assets
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Rights management functionality is great
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Easy to customize by users without an IT team
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Offers comprehensive training and support services
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Fully integrated DAM solution.
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Availability of a graphical workflow engine
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Seamless version management
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Complex software purchase. Since the purchase model has several smaller software modules, it can be difficult to decide which combination of features works best for you
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Software can be challenging to implement and configure.
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Doesn't have a native mobile app. Its mobile web interface isn't as user-friendly as some other PIM systems.

List of Features

Let's dive into some of Contentserv features.

PIM Capabilities

Contentserv offers a powerful PIM capable of importing thousands of products and SKUs into a central repository. Here are some of its PIM capabilities.

Product Data Centralization and Import

Contentserv PIM can import product data from various sources, including ERP systems, CRM systems, and e-commerce platforms. It also supports different data formats, including CSV, XML, and JSON.

Product Data Enrichment and Localization

Contentserv PIM provides tools for enriching product data with additional information, such as images, videos, and descriptions. It also supports the localization of product data for different markets.

Data Modeling and Classification

Contentserv PIM allows businesses to create custom data models and classifications for their product data. This helps to ensure that the data is organized and easy to find.

Content Personalization

Contentserv focuses on transforming PIM into a personalized product experience engine, emphasizing the importance of content personalization in today's market. The platform aims to go beyond traditional multichannel publishing, offering personalized, relevant, and compelling products and promotions that resonate emotionally with customers based on their individual needs, purchase intent, and relevancy. 

Product Content Syndication

Contentserv's Product Content Syndication offers a comprehensive solution for businesses to control and share product content across many channels and platforms. It enables businesses to automate product content distribution, allowing for the creation of tailored product experiences within various channel ecosystems.

The platform allows for seamless syndication of channel-ready product content to various distributors, retailers, and popular commerce platforms such as Amazon, BigCommerce, Magento, Salesforce Commerce Cloud, and Shopify, among others. This ensures that businesses can meet the specific requirements of different channels by distributing high-quality product catalogs and digital assets using pre-configured templates and out-of-the-box connectors.

Contentserv also allows managing and enriching product feeds with high-quality product content. This particularly benefits feeds like Google Manufacturer Center, Google Shopping, and Facebook.

Contentserv Cara

Contentserv CARA, or Contentserv Artificial Recommendation Agent, is a cloud-based service that provides AI-powered recommendations for product data. It can be used to automate tasks such as product enrichment, translation, and categorization. 

CARA analyzes large amounts of product data from various sources, such as product catalogs, supplier websites, and customer reviews. It then uses this data to generate recommendations for improving product data quality, completeness, and consistency.

DAM Capabilities

Screenshot 2023-09-27 191012 (1)


Contentserv DAM system offers a range of features, including organizing digital files through drag and drop, managing digital rights and usage, and automatically converting digital assets to channel-specific formats when exporting. It streamlines collaboration, allowing designers to focus on creating digital assets and rich media. 

Here are some of its DAM capabilities.

Metadata Management

Contentserv DAM allows users to add metadata to digital assets, such as tags, descriptions, and keywords. This metadata can be used to search and filter assets, making it easy to find the right asset for the job.

Integration with other systems

Contentserv DAM can be integrated with a variety of other systems, such as content CMSs, e-commerce platforms, and marketing automation systems. This allows users to streamline their workflows and automate tasks.

Permissions Management

Contentserv DAM allows users to control who has access to digital assets and what they can do with them. This helps to ensure that assets are used in a compliant and consistent manner. 

MDM Capabilities

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Contentserv's MDM solution empowers businesses to master data across the entire information supply chain, enabling the elimination of data silos and fostering insight-driven decisions. It provides a unified and trusted view of data, facilitating access to high-quality, business-critical, and actionable information, which enhances operational efficiency, responsiveness, and collaboration between business teams. 

The MDM solution aligns multiple information management technologies to a single point of reference (the Golden Record), ensuring the creation and management of complete and accurate critical data records. 

With features like data governance, connectivity to various data domains, secure and reliable frameworks, and roles and permissions management, Contentserv MDM is a comprehensive tool designed to meet the diverse needs of businesses in managing and personalizing product content.

Here are some of its MDM capabilities.

Data governance

Contentserv MDM provides a central data repository that helps businesses create, manage, and enforce data governance policies. This ensures product data is consistent, high-quality, and compliant with all relevant regulations.

Data Enrichment

Contentserv MDM provides various tools to help businesses enrich their product data, such as product classification, attribute mapping, and data quality management. This helps improve product data's accuracy and completeness, making it more valuable to businesses and their customers.

Data Syndication

Contentserv MDM makes it easy to syndicate product data to all channels, including e-commerce websites, marketplaces (Shopify, BigCommerce, Amazon S3, Atrify, ChatGPT, and more), and social media. This helps businesses reach their customers wherever they are and provides them with the information they need to make informed purchase decisions.


Contentserv offers comprehensive support to its customers, including 24/7 support, onsite support, documentation, training, and a variety of self-service resources. Customers can contact Contentserv support via email, web ticket, or live chat. Contentserv also offers onsite support requests, where a Contentserv engineer can come to the customer's location to help with implementation, training, or troubleshooting. 

Contentserv provides its customers with comprehensive documentation, including user guides, technical documentation, and tutorials. Contentserv also offers a variety of training options, including online, in-person, and custom training.


Contentserv pricing is on a subscription or quote-based basis, which means you have to contact their support to get legitimate pricing details based on your business plans and requirements.


“By leveraging Contentserv’s software components for our international media management, we ensure efficient media creation and consistent brand identity”
Stefan Kuhlmann,
Marketing Communications International, Miele.
“We have been enthusiastic about the user-friendly interface of the software and Contentserv’s integrated approach from the very beginning.”
Leonie Lorenz,
Product Data Manager PIM, BINDER GmbH, Binder.


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