We believe in a human-centred approach to design. Digital experiences which capture market share and provide an asymmetric return on investment are often led with deep understanding of human insight and behaviour.
This coupled with understanding the company’s vision and the market dynamics allows us to blend sound creative thinking with a strategic mindset. Allowing us to solve problems for our clients.
Ideas are only useful if they are driven by a purpose, and we begin our design process by understanding yours. We work with you from the start to define your requirements and understand what success looks like, we then build the bigger picture through user research, market and competitor analysis and if applicable an audit of your existing experiences.
By using this data we are able to define the objectives and key results we aim to achieve. We clarify the information architecture to organise the content to guide your users towards their desired outcome. We then map the user journey ensuring both an intuitive and gratifying experience.
Great design should move your users in every sense of the word. We take everything we have discovered within the discovery and define phases to build wireframes and visual designs that fuse logic and empathy to bring your ideas to life. Our high-fidelity designs and clickable prototypes help us capture better data from initial user feedback.
The final stage is our agile development process, centred on Atomic Design Methodology and rigorous testing to deliver workable solutions for your feedback early and often. We select the ideal UI framework and code micro-interactions that engage and delight your users - making positive emotions a central part of the final design.
WHAT PEOPLE SAY
Hamari helped us launch our e-commerce site for our custom wear company - Bulk Workwear. They followed the brief and made sure that the site had a great user experience.
We have been working with Hamari for the last 2 years. They helped us bring our idea of Tender Pipeline to life. Since they launched the minimum viable product, they have carried on improving the software. I would recommend working with them.
Ready to take the next step?
Contact us today and let’s talk about how to grow your business together