Pimcore

Written by Fareed Patel
30/06/2019

Your company manufactures car parts and distributes your goods around the world.  It’s important for your business to be presenting the correct product information to a potential customer who may be looking for a particular part for a fleet of vehicles. It could be that you’re a product manager for the US who has forgotten to update the website or maybe even the catalogues. The client calls and would like to place an order but ends up finding out that the product is no longer stocked. How does this impact the brand and more importantly the customer’s experience?

Within your organisation you’re facing similar battles. Your product managers are busy with their data management tasks with incoherent emails and numerous PDF and Excel Files. They have millions of data records which are scattered across the firm. Your marketing team is facing a similar issue; they produce content for the website, e-commerce, social media and they are in charge of print catalogues for 12 countries and 8 different languages. This is just the beginning - incomplete data sets are showing up across the organisation including your ERP, CRM and inventory management system. As a result of this you as the CEO start to wonder about your time to market. Pimcore focuses on making product information management easier which addresses these business concerns.  The beauty with Pimcore is that it has a number of other useful features making it truly enterprise-ready. This includes Digital Experience Management, Web content management and Ecommerce within an integrated platform.

Let’s discuss further why Pimcore is the leading choice for businesses worldwide.

Manage cross-channel product details

Product information management plays a crucial role in the omni-channel sales approach. Pimcore has the required master data management solution to effectively manage your information across business lines and act as a single source-of-truth. As Pimcore is a framework it allows you to build data and asset management structures custom-fit to your business requirements. The unique flexibility of the Pimcore data model and its service-oriented architecture lets you build custom REST API endpoints allowing you integrate Pimcore with any external systems such as your POS, ERP and BI systems.

Multi Language and Localisation support & Multiple website presence. Pimcore allows businesses to scale itself across the world via localisation(I10N) and internationalisation (i18n) management, as well as multi-site management and deployment. Pimcore makes it easier than ever to manage these large-scale web presences via advanced content reuse, inheritance and distribution and simultaneously allows web2print technology with localisation in mind.

Open Source License Model

When businesses are looking at digital transformation they usually have two choices when purchasing commercial software or building on top of open-source. Pimcore has an open-source license which can dramatically lower the total cost of ownership involved in solving their digital challenges. However, the decision for the appropriate software license will have long term implications for the business and should be considered carefully. 60% of businesses have increased their usage of open-source and 90% of businesses now have some sort of open source within their business even without them knowing. The other benefit of this that open source contains hundreds if not thousands of developers helping to continuously improve the speed of their innovation.

Commerce

A number of B2B businesses have refrained from selling online. Generally the argument has been that whilst consumers are happy to make small purchases online, businesses tend to make purchases via long-standing relationships. However, the online opportunity for B2B dwarfs that of B2C. B2B commerce is predicted to reach $1.8 trillion by 2023 in the U.S alone. Pimcore allows you to build exceptional B2B and B2C eCommerce customer experiences. Pimcore's rest api allows sellers to integrate with other ecommerce carts, for sellers looking at alternatives. Divante recently open-sourced a Magento-Pimcore integrator. The advantage of using Pimcore is that it can easily handle: complicated pricing features and product structures.

Print Publishing (Web-to-Print)

Traditionally catalogues would be a tedious manual process which would include a lengthy process where product managers and graphic designers would work tirelessly to update their catalogues. Not only would this process be error prone, catalogues would lack brand consistency. Pimcore’s web content management system supports web to print by including powerful database publishing functionalities  and also includes open-source WKHTMLTOPDF, but also allows you to use the advanced PDFReactor PDF renderer.

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